'Loyalty Marketing'
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Brand loyalty - Brand loyalty has been proclaimed by some to be the ultimate goal of marketing (Reichheld and Sasser 1990). In marketing, brand loyalty consists of a consumer's commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy (Dick and Basu 1994).
Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.
Aeroplan - Aeroplan is the loyalty marketing arm of ACE Aviation Holdings, the parent company of Air Canada. It started out solely as Air Canada's frequent flyer reward system, allowing travelers to collect points from flight purchases that can be used to obtain tickets for future flights.
CASPIAN - Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is a national grass-roots consumer group dedicated to fighting supermarket "loyalty" or frequent shopper cards. CASPIAN's efforts are directed at educating consumers, condemning marketing strategies that invade shoppers' privacy, encouraging privacy-conscious shopping habits and warning the public about the dangers of RFID "Spychips".
loyaltymarketing
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